It always catches my interest when good design makes it’s mark in areas that might not typically be associated with it. When someone mentions investment strategies and economic outlooks, exciting design doesn’t often flash effortlessly into mind. Worth Magazine’s Design Director Dean Sebring and Illustrator Brian Stauffer disregard those preconceptions with one of the most attractive magazines being published. Brian’s illustrations communicate a concept with a balance of crispness and texture, with geometry and color leaving tool marks. The interior is likewise elegant and cohesive.
Another example is the Alex Miles Younger cover design work for ‘Anything You Want’ (by Derek Sivers). It is a book about starting multi-million dollar companies and entrepreneurship, but the cover throws aside any imagery of green paper for a yellow sun and genuine happiness at the beach. Or maybe he’s trapped? Though far from Ben Franklin above the shoulders, this boy’s head could be more metaphorically complex than at first glance. It goes further; there is no title, no author, no blurb about the book anywhere on the front cover (though there is that publisher’s domino icon). It all seems like smart design (and hence business) to me.
When business and design take risks together, there can certainly be rewards.
Animated reading from ‘Anything You Want’: http://www.amazon.com/gp/mpd/permalink/m27W83ZSVX5O9O/ref=flash_player_2_preplay